Hollywood made him a star, but it took a heart attack to send him back to the Malaga theater where it all started.
A broken foot in his mid-teens killed his soccer career and accidentally created an actor. After seeing Hair on stage in Malaga, he moved to Madrid at 19 and fell in with Pedro Almodovar, who cast him in Labyrinth of Passion (1982) and kept casting him for the rest of the decade. The roles were transgressive, queer, violent. No American studio would've touched them. That was the point.
Madonna put him on Hollywood's radar through Truth or Dare (1991), and within a year he was learning his Mambo Kings lines phonetically because he didn't speak a word of English. That should've been a disaster. Instead, Philadelphia (1993) and Desperado (1995) proved he could hold the screen in someone else's language, and The Mask of Zorro (1998) made it permanent.
A heart attack in January 2017 required three stents and rearranged his priorities. He went back to Malaga, sank roughly 2.4 million euros into an 840-seat theater, and opened Teatro del Soho in 2019 with A Chorus Line. The homecoming wasn't retirement. It was a redirect.
Pain and Glory (2019) proved it had teeth. Playing a version of Almodovar, he won Best Actor at Cannes and earned his first Oscar nomination, 27 years after arriving in Hollywood unable to order coffee. Puss in Boots: The Last Wish (2022) pulled $485 million. Even when he stopped chasing Hollywood, the work kept finding him.
The Puig deal started with a scent called Diavolo in 1997 and has since grown into 99 perfumes sold in over 60 countries. At 55, he enrolled at Central Saint Martins in London to study fashion design, because apparently running a perfume empire, 235 hectares of vineyard in Ribera del Duero, and a theater in Malaga left too much free time.
The fragrances predate half his filmography, and the winery has been running since 2009. He treats them the way he treated learning English for The Mambo Kings: phonetically at first, fluently eventually.